Make Smarter Choices
What is a Roadmap?
How do I start? What do I need? I’ve got a website – what’s next?
If these questions sound familiar – you’re ready for a Roadmap.
A Roadmap is a step-by-step guide providing not only a list of prioritized tasks but also the resources that we have sourced for you. It will include the basics like how to identify your target audience, how to know what digital tools you need for reaching your customers, and how to have a digital growth strategy for driving online sales.
Sign up today for your HappiSite & Roadmap!
What do I need to build a website?
Not another DIY 30-video course – that’s for sure!
There are many options when researching how to build a website. But there are really only a few “things” needed:
- The Actual Website
- Secure Hosting (server space)
- A Domain Name (www.yourbiz.com)
- And A Marketing Strategy (if you want to succeed)
Some companies provide DIY tools so you can build a website yourself, but you’ll have to understand content strategy, website navigation, design, and how to engage with your target audiences.
Others are able to afford a customized website through a digital agency, but many times you’ll have to get your checkbook ready to spend tens of thousands of dollars and plan for 4-6 months of hoping they get it right.
What content needs to be in my website?
Yes! Now you’re thinking strategically!
This answer directly relies on your target audience and their understanding level of your service or product .
Another thing that impacts your content is your SEO plan. Do you need to rely on Google or other search engines to rank you high in the search results? Then you need to understand what content can provide that high value.
More content options can be video, images, social links or feeds, and even customer-generated content.
How do customers find me?
This is ALWAYS the big hurdle. Driving Traffic = Improving Sales
Depending upon your target audiences they may come to your website through social networks, links from other sites, or more commonly, from a search engine.
Planning for traffic is an exciting idea, but putting together a conversion strategy so that the consumers do what you need them to do on the site is another level of strategic marketing.
How do I measure success?
Define Success First
What is your vision of online success? Have you met with our Digital Strategist to discuss your Roadmap? It’s a free service with your active monthly plan.
The easiest way to measure success is by your leads or sales numbers, but there are secondary conversions to track and optimization tools to increase those KPIs.
Google Analytics is a free resource that will help you track your traffic, but understanding the data will be key in helping you optimize content, conversion, and ultimately sales.
Our daily client touch and conversion have doubled! Holy Cow… I just wanted to tell you thank you so much!! It is working miracles here.
– Nelson Mandela
A website is only as successful as the strategy behind the design, development, and ongoing marketing. What’s your strategy?
Digital Roadmaps are a step-by-step online marketing plan that gives you clear goals, instructions, and insights. We want to help you not only have a great website, but also understand how to drive rank, reach, and conversion.
All of our clients on active plans get access to our Digital Strategists. We will have LIVE video calls with you in one-on-one sessions via Zoom. We will create custom Roadmaps giving you step-by-step strategy and insight on becoming successful online.
Every good website gets some traffic and can get some customers to engage or buy from you. But a GREAT website has a strong digital marketing strategy that will drive rank, conversion, and reach.
Sign up today to have a video call with our Digital Strategists that will change the way you market online!
This is the Happier way!
Are you an individual working on your business and need some insight as to how to multi-task, resource, and drive sales? With Press Happi as your Digital Strategist, you’re not alone.
Budgets are tight, and every penny matters. Make data-informed decisions with your marketing strategy. With Press Happi you can build a solid go-to-market digital plan.